The Project

The Hairy Pill engaged iD Collective for an all-new creative direction and campaign featuring new talent and a new look and feel.

With the help of the iD team, I helped deliver this huge campaign with 4 characters through an impressively large 1 day shoot with 18 crew members.

After the shoot was complete, the clients decided to turn the content into TV commercials and run them both locally and internationally.

The Areas I worked On:

• Sourcing, briefing, and managing 18x crew members & 4x talent

• Creative concept development

• Ongoing client communication

• Managing 5 departments for a smooth shoot day

• All pre-production documents and communication

• 0verseeing the final delivery of assets