FITNESS OUTCOMES


Project: In-House
Campaign: Social Media & Marketing Specialist
Date: 2020-2021

The Role
During my time at Fitness Outcomes, I was the in-house Head of Marketing, and was in-charge of all communications across socials, B2B, and B2C channels.

Focusing primarily on increase brand awareness & sales, I also was directly involved managing relationships with Coles, Woolworths, and other stockists across Australia.

The key areas I was responsible for:

  • Implementing new website design

  • Copywriting for all products

  • Content creation & product photography

  • Designing new packaging for Woolworths & Coles

  • Social media management & influencer marketing

  • Paid media management

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