As the in-house brand manager & head of content at Lilybod, I was in charge of bringing their newest collection of sophisticated loungewear to life. 

With quiet luxury and Lilybod’s brand direction in mind, I designed the unique concept for the campaign collection and brought the idea to life through a studio-based photo shoot. 

For the roll out of Lilybod’s Loungewear collection, updated assets, organic posts, and custom copy was rolled out across Instagram, Facebook, and Pinterest for a cohesive campaign experiences at all touch points of the customers journey. 

The key aspects of this campaign I worked on were:

• Campaign Strategy

• Creative Direction

• Shoot Production

• Social Media Strategy

• Website Design

• and more.