The Role

Caitlin and the team at The Reactor Agency, championed the Australian youth retailer’s brand and creative account. Operating in the fast–fashion space, Jay Jays are highly active and reactive–pumping out two full campaigns a month with a minimum of 20 shoots per year.

During my time at The Reactor, I was head of Jay Jays and was in charge of delivering the 20x campaigns per year. With the help of the Reactor team and my creative director, we delivered some truly impressive campaigns.

The Areas I worked On:

• Copywriting for campaign TOV & social media

• Scriptwriting for YouTube videos

• Briefing all crew

• Assisting with creative direction & development

• Ongoing client management

• Pre-production of all campaign shoots including:

• Shot lists, retouching notes, call sheets, booking flights & accommodation, location scouting, managing safety plans.

• Ensuring all final assets were delivered on time.